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New Algorithms to Evaluate Online Platform Migration
Background Online platform migration refers to the movement of individuals from one social media platform to another, posing as a significant disruption for companies. When this occurs, digital marketing strategies lose their power and instability grows. Migration can occur for a variety of reasons, including changes in platform ownership or user dissatisfaction....
Published: 7/11/2024   |   Inventor(s): Ujun Jeong, Paras Sheth, Anique Tahir, Faisal Alatawi, H. Bernard, Huan Liu
Keywords(s): Data Mining, Machine Learning, Social Media, Social Media Monitoring
Category(s): Physical Science, Computing & Information Technology, Applied Technologies