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Analyzing User Migration across Multiple Social Media Platforms
Background Social media users are increasingly mobile, migrating between platforms as their needs, preferences, and interests evolve. This drives intense competition among social media platforms for user attention, and can contribute to instability within social media companies and decreased effectiveness of digital marketing strategies. There has...
Published: 11/15/2024   |   Inventor(s): Ujun Jeong, Ayushi Nirmal, Kritshekhar Jha, Susan Xu Tang, H. Bernard, Huan Liu
Keywords(s): Social Media, Social Media Monitoring
Category(s): Physical Science, Wireless & Networking, Artificial Intelligence/Machine Learning