Smart Cork Tracking Technology

Overview of Technology

Wine cork technology and app that uses natural patterns in the cork to select a specific bottle of wine and provide customers information

Background on Technology

The Wine market generates $300 billion globally, and $80 billion in the U.S, which has a steady growth rate of 7%. There is a clear gap of missing information for consumers who seek information about wine, and also producers who seek market data, and there is no current solution on the market to satisfy this identifiable gap.

Technology Description

This is a specially designed and manufactured cork that will utilize imaging technology that uses the natural patterns in the cork to emulate QR code technology. Users can use the app to scan the code on the side or bottom of the cork to learn about the wine that they are drinking; such as the name, where the grapes were grown, where it was bottled, and appropriate pairings.

Users can interact through the mobile app whilst producers can use the back‑end dashboard to understand consumer profile analytics, thus fulfilling the gap in the market which currently lacks the provision of information to producers and customers.

Benefits

• A unique solution to a gap in the wine market
• Provides deepest and most certain level of engagement and tracking for wine producers
• Ability to understand the true consumption environment of the product
• Producers can reach their end user for the first time (ability to engage consumers with direct brand marketing)
• Provides consumers with rich knowledge and ability to share experiences with friends

Applications

This technology has two main possibilities of application:

• Provides consumers with an easy way to learn about the wine that they are consuming and sharing with others as well as encouraging wine sales.
• Allows producers/suppliers to track customer data about who, when and where their wine is being consumed to satisfy direct marketing needs.

Opportunity

Looking to partner with companies to produce this technology for commercialization.